Package/Pricing
Our all-inclusive package includes:- A cost effective solution to market and manage your property on the Internet
- For ONLY R150 / month or 15% commission on any bookings - (For client wishing to let out their properties for one or two months of the year we suggest use our commission system )
- CLICK HERE TO JOIN NOW!
All web sites are not the same:
The majority are dumb ... ours are 100% real time database driven by you and your browsing customers
Many unwittingly exclude large percentages of potential customers through poor design ... ours by comparison are intuitive and drive more sales through researched usability standards and understanding of consumer on-line psychology.
All web site companies are not the same:
Our customers continually tell us that the quality, features and usability of our web site are often cited by their own booking customers as one of the major reasons for sales.
We believe that a web site and YOUR LISTING is not complete on delivery rather it's a work in progress forever evolving with your needs.. We offer a first rate responsive service throughout the lifetime of your contract.
We look forward to working with you
- Web-listing ready in 1 week. We promise to have the first draft of your web site available for your viewing in one week (following receipt of your property information and pictures).
- Marketing pack. We will give you the benefit of our experience by supplying our ‘Marketing your Property on the Internet' pack. Customers who have followed advice have seen significant improvement in their level of enquiries.
- Assistance with changes to text and pictures as required. Throughout your contract with SunnySA, you can request changes to text and pictures as required. We appreciate that you might be changing your listing to reflect your own customer's needs, so we would expect your listing to reflect this.
- Many of the features of your web site, such as prices, offers, availability, faqs, testimonials etc. are instantly controllable through your owner's control area.
- Listing on search engines. We will submit your site to all the popular search engines (such as Google and Yahoo etc.).
- Standards compliance. We will validate each and every page on your site for spelling and grammar; so as to exceed W3C standards compliance and we will daily check each pages' links.
- Simple solution to finding availability
- With a simple search, Potential guests can straight away determine ONLY the owners who have availability at THAT precise moment in time!
- Normally guests have to contact each individual owner, and enquire to their availability.
- When a Potential guest searches for accommodation, our website automatically filters ALL available accommodation, and ONLY lists the properties with guaranteed availability at THAT moment in time to the guest for consideration.
- Very often guests are simultaneously trying to find flights, while browsing for accommodation.
- Our website makes booking your accommodation, as easy as booking your flight online. Potential guests are thus able to see a list of properties, ALL with guaranteed availability. Guests are then able to easily compare JUST this list. Guests are then able to confirm their travel arrangements with minimum effort by completing the online booking form of their selective accommodation.
- Thus, potential guests are not wasting their time by contacting owners, only to find out a day or two later that these owners have no availability. Very often, by this stage available flights have changed, and this often leads to frustration with potential guests - Often leading to them NOT returning to a website or going somewhere else!
Live Online Calendar
- We have found, that certain properties, very often attracts certain types of guests, who often will return year after year.
- With our LIVE online Calendar, guests can easily see when a property is booked or not.
- Guests are able to find any available accommodation, even if a property is relatively book-up!
- We have found, that guests will even adapt their travel plans to an owner's accommodation availability - If this information is easily accessible.
- As properties become more and more booked, this information becomes more and more important to guests
Owners Status on websites:
- On most other website's, owners have to pay an additional charge to be on the top of a page or on the first page.
- Our website ONLY ranks available accommodation according to the search criteria of the guest.
- As an advertiser, your listing will have the same importance as all other advertisers.
- Should you thus have availability, your listing will have the same chance of being booked as all other advertisers with availability
100% Database Driven
Our sites are 100% database driven using scripting languages. Unlike dumb HTML pages, each and every page of your site is generated uniquely at that precise moment in time, responding to both your owner controlled requirements and the browsing customer's requests both for information and viewing preferences. For example, this means an owner can add bookings, change prices, offers etc. .... Or the customer can select whether to change their preferred site currency view or select weekly or daily pricing ...... and it will instantly reflect on pages generated on your site.
XHTML
Our sites are generated in XHTML (not HTML) which is a much stricter language. SunnySA believes this is important since more and more browsers are becoming standards aware (including the soon to be released IE7). Poorly written HTML code could at worst prevent certain users from viewing your site or at least will slow down site delivery and make it difficult for search engines to list your site properly. For this reason, all our sites are validated to ensure 0% errors with the industry leading professional validators that exceed the quality standards laid by the W3C (web's governing body) standards for X-HTML. Please be aware that many sites that validate to the W3C's free on-line validation standards would not pass the industry leading professional validation, which we adhere to.
Disability Compliance
In addition to regulatory compliance (eEurope Plan) and common human decency there is a hard nosed business reason to make your web site accessible for users with disabilities since its estimated that 14% of users have some form of disability (e.g. colour blindness, poor sight or inability to use a mouse device) That is a large percentage of users to ignore if your site is not designed to cater for their needs. Our sites have taken account of a very large number of the hundreds of guidelines laid down by the WAI (W3C's Web Accessibility Initiative) in all our pages including the following key features:
SunnySA's templates adhere to the web founder's ideal of separation of content from presentation through the strict use of cascading style sheet standards. This is essential to ensure that the content remains consistent across a wide variety of browser devices, enables the customer to dictate their own preferred viewing preferences on your site, (e.g. text size) and is a essential prerequisite for sites which wish to provide content for users with disabilities.
Usability
On the web you only really get one chance to make any impression. When the first impression isn't good you don't get a second chance because the customer will never return. A poorly designed site can literally exclude large percentages of your potential customers who will simply turn to our competitors. Our sites template technologies and search facilities have been designed from the ground up with literally hundreds of researched and proven design and search concepts to ensure that your listing or own web site reaches more potential customers and keeps them on our site rather than a competitors.
Search Engines:
Research shows that over 50% of all users are 'search' dominant rather than 'link dominant'. In other words if you don't have a search good search facility on your site they will not browse your site. Our sites have their own unique search facilities placed prominently on each page.
Fast Loading Site:
Research has shown that fast loading sites achieve proportionally more traffic than slow loading sites. In other words a site's too slow your customers will leave. While our sites are designed to be fast loading they also soon offer booking customers a choice between local and International sites
There is no point in having a fully featured web site if its offline or on a slow Internet connection. That is why your web site will be hosted with a guaranteed uptime of 99.9% and Industry-leading (18,000 MBit) Connectivity to the Internet.
Poor spelling, grammar or broken links will quickly annoy your customers. For this reason, each and every page of your site is checked for spelling and grammar to Microsoft standards prior to release and your site links are automatically checked daily to ensure they are functioning.
These and hundreds of other usability design features ensure your site can reach more people and keep them on our site and THUS ON YOUR PROPERTY LISTING.
Conversion
In the majority of e-tail websites, conversion rates are appallingly low (typically a few percent). In other words, the majority of sites are not meeting their customer's needs. Research has also shown that a staggering 70% of customers who show up at an e-tailer with intention to buy fail to complete the sale. We prefer to see these statistics as a huge opportunity whereby a very small movement in a sites ability to convert prospective buyers can significantly increase your conversion rate above an average site.
Conversions increase when visitors achieve their goals. We understand the consumer psychology, which pulls your customers along the path they need to complete their goals (and importantly yours). This is not just a few tips and tricks rather it encompasses hundreds of researched techniques (practiced by the leading e-tailers) which understand the most effective, layout, font, colour, sentence structure, words etc. to maintain the momentum of customer initial interest through to a sale. This is based on the established marketing fundamental that: no detail is too small, everything on your web site either detracts or adds from its ability to convert your traffic. By way of simple example, a ‘comic sans' font used in emails has been proven in studies to lead to 30% more conversions than other type faces since consumers feel a conversational tone. Consequently our site emails are all generated in comic sans.
Leading Edge Technology
We invest heavily in the latest, popular technologies to ensure our customers benefit from the latest advances in technology as they become available. This includes 3rd party products such as using SMS booking confirmations as well as the use of Ajax technologies (which are only just being utilised by the likes of Google) to bring a more ‘real-time' interactive web experience e.g. real time form field checking and on-screen booking and confirmation.
Balanced Skills
Often web site companies are technically led companies, we believe that technology is simply a means to achieve a desired end and that an effective web listing or web site requires a balance of the following specialist skills input which SunnySA brings to each and every Web Listing :
- Technical programming (to utilise those leading edge technologies)
- Information architects (database design to drive the solution)
- Search Engine Optimisation (sites have to be search engine friendly)
- Copywriting (understanding the power of words)
- Usability (making your site accessible to as wide an audience as possible)
- Marketing (web site marketing strategies)
- Consumer on-line psychology (e.g. understanding how consumers absorb screen information compared to written text, i.e. what drives conversions)
