Strand (Afrikaans for 'beach') is a seaside resort town situated on the eastern edge of False Bay and at the foot of the Hottentots Holland Mountains. Its geographical position is just between Macassar and Gordon's Bay, and is about 50 km southeast of Cape Town. Strand is in the Western Cape province of South Africa, and has a population of approximately 50 000. Strand's main attraction is the beach; five kilometers of white sandy beach lapped by the waters of False Bay.

The main beach in the Strand, Melkbaai Beach, is known to be one of the best and safest bathing areas in the country. Facilities on or nearby include Dune Park with a super tube and mini-golf and Harmony Park which boasts a huge tidal pool. Water sports may be conducted from various points along the beach front.

For the sporting enthusiast Strand offers a wide variety of organised sport including a golf course capable of hosting international events, tennis courts, rugby fields, squash clubs, jukskei, and water sports like surfing, sailing, power boating, paddle skiing and board sailing. The Pipe is a part of the beach marked off for surfers and is known for its big, "surfable" waves.

Strand also boasts an Olympic-sized, covered, centrally heated swimming pool which is open all year round. The coast between the Lourens River mouth and up to Rooi Els is very popular with beach fishermen and rock anglers, whilst organised and social diving activities beckon the more adventurous.